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| Adfreak | July 13, 2017 | | Today's highs and lows of creativity |
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‘Just Do It’ Is Easier Said Than Done in Nike’s Fun New Ad Campaign Athletes set absurd obstacles for themselves in latest from W+K By Tim Nudd "Just Do It" has always been an entreaty to face up to daunting athletic challenges and break through with sheer force of will. But in Nike's new ads, athletes seem fairly undaunted from the start--and intentionally make their workouts more grueling, and "Just Do It" that much harder to accomplish. Four new spots for the...
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How an Obscure 1971 Allstate Commercial Became the Best Wedding Present Ever David Patinella had never seen the footage of his late father By Gabriel Beltrone In 1971, Guisto Patinella, a science teacher in Kankakee, Illinois, was rear-ended by another car while giving a couple of students a ride to school. He was so satisfied with Allstate's response to his insurance claim that he ended up starring in a commercial for the company. Now, some 46 years later, the marketer has...
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Finish Line’s New Ads From Innocean Are as Fresh as the Shoes in the Store Kyle, Aleali May and Jacques Slade step right up By David Gianatasio It's gotta be the influencers! Finish Line, the sports footwear and apparel chain, keeps pace with sneaker culture and adds some star power in these new "Shoes So Fresh" ads, created by Innocean USA. First, iSpy, with my little eye, rapper Kyle in the recording studio, enjoying a fidget spinner and mid-day refreshment: Spin it...
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How Hollywood Markets Final Chapters in a World Where Nothing Can Ever End War for the Planet of the Apes isn't the first final stop By Chris Thilk There's an unwritten rule in Hollywood--or it may actually be written down, considering how pervasive it is--that nothing can ever end. Franchises built on existing intellectual property, whether adapted from previous media or sprung wholly on film, are the key to success, according to the big movie studios. Not only can the marketing never tell...
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Heaven Is an Odd Place Indeed in This Peculiar, Otherworldly Ad for Pillows Coop Home Goods gets the Chamber.Media treatment By T.L. Stanley This is not a nightmare, even though it features a giant, talking one-eyed dog, chronic insomnia and home invasion, with an eerie whiff of Stranger Things. The first ad for Coop Home Goods pillows actually depicts a trippy journey to "Dreamland," the tranquil domain of Lloyd the portly angel-fairy who just wants everybody to get...
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Laughter Isn’t the Best Medicine in This Entertaining Ad for a Comedy Festival Jokes won't save you in the end By David Kiefaber Cossette spoofs high-stakes medical drama and folksy platitudes in this fun video for Toronto's No Refunds Comedy Festival. The ad's premise takes the phrase "Laughter is the best medicine" literally, as a doctor and nurse cycle through various stand-up comedy tropes--topical jokes, observational material, one-liners--in an attempt to revive an unresponsive patient. Out of desperation,...
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The 25 Best Ads of 2017 (So Far) A summertime look at our favorite work from the year to date By Tim Nudd We've made it through the first six months of 2017 more or less intact, so it's time to look back at some of our favorite advertising produced over that time. See below for some of the most clever, beautiful, interesting and entertaining TV, video, print, outdoor, digital and social ads from the year so far....
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