Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI. | | |
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howdy! | | | | | For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal. | | |
| | | | | CTV offers advertisers a more effective way to reach and engage targeted audiences, but this can only be achieved when stakeholders collaborate and establish standardized data practices. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. | | |
| | | | | While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level. | | |
howdy! | | | | | They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want. | | |
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| | | | | As the ad tech industry continues to evolve, collaborative traffic shaping powered by secure demand insights will play an increasingly crucial role in addressing programmatic inefficiencies. | | |
howdy! | | | | | Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot. | | |
howdy! | | | | | “Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications. | | |
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