The adblocking filter list, which helps power browsers including Brave and adblockers including Adblock Plus, is community maintained, and it requires site owners to submit to an unusual review process if EasyList causes any problems.
August 02, 2019

From a look inside community-run adblocking list EasyList to the Confessions of a commercial producer, see what's in our top stories for Friday. Read more below.

  • EasyList, which helps power browsers including Brave and adblockers including Adblock Plus, is community maintained, and it requires site owners to submit to an unusual review process if EasyList causes any problems. Here's an inside look.
  • In the latest edition of our Confessions series, we hear from a commercial line producer who has seen budgets shrink and tensions between production companies and agencies and brands grow.
  • When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the scandal of violent Elsa, advertisers within the kids' demo are still putting ad dollars behind YouTube Kids.
Other things to know about
  • Today is the last day to save on the Digiday Worklife Awards entry fee before the rate rises. Enter in categories including Most Innovative Culture, Most Dedicated to Employee Wellness and Employer of the Year to showcase your company culture among the best in media and marketing.
Top Stories
The Programmatic Publisher
The adblocking filter list, which helps power browsers including Brave and adblockers including Adblock Plus, is community maintained, and it requires site owners to submit to an unusual review process if EasyList causes any problems.
howdy!
Marketing on Platforms
YouTube Kids was YouTube’s attempt to build a platform designed for children as opposed to assuming that all users were over 13.
Sponsored by Kustomer
People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to their consumers.
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howdy!
Modern Retail
With a new model called genetic algorithms, Zappos’ lead data scientist Ameen Kazerouni and his team built better term recognition into Zappos’ search that pulls in historical data and quickly picks up on new keywords that are introduced as soon as fashion trends start to pick up speed. In addition to smarter results, customers also see more personalized results based on what they’ve searched for in the past.
Sponsored by Namogoo
Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on.
howdy!
Video Anywhere
Three channels from My5 will be distributed on Pluto TV in the U.K. Aug. 1. This follows from last month’s announcement that My5 is distributing three Pluto TV channels.
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Sponsored by Permutive
As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it.
howdy!
Video Anywhere
By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options.
howdy!
Video Anywhere
Quibi is asking companies to produce horizontal and vertical versions of shows so that viewers can switch between the two and see more of the story.

All Latest Stories

Brands in Culture
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