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With a potential IPO looming in the London markets, Shein, the fast fashion e-tail behemoth, has been in the news a lot of late. The Chinese-founded retailer, which was valued at $66 billion during its most recent funding round last spring, isn’t just a fashion powerhouse, though. It’s been quietly building a significant trend-driven color cosmetics arm called SheGlam, too. Just how big is it? This week, beauty reporter Noor Lobad has an in-depth report based on interviews with myriad industry analysts, as well as SheGlam’s vice president and general manager Tony Li. What she’s discovered will surprise you. Also this week, Makeup by Mario has hired J.P. Morgan and a host of launches, including Kopari’s entrance into the fragrance category via body sprays. The brand, whose sales have more than doubled in the last few years and are expected to reach $70 million this year, is on a roll, and, like SheGlam, its momentum shows no signs of slowing. —Jenny B. Fine, Editor in Chief, Beauty Inc |
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| Beauty Features Revenue is projected to be between $150 million and $200 million, said industry sources. |
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| Beauty Features The San Diego-based beauty brand is debuting four hair and body mists. |
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| Beauty Features The skin care brand, called Lines, will be launching directly on its website. |
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| Wellness While the sleepy girl mocktail boosted magnesium's popularity, the ingredient has been steadily growing for many years, according to se … |
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| Wellness The powdered supplement start-up founded by Ghertner, Fee Steinvorth and Eva Thies is riding the wellness trend of gut health. |
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