With the 2020 election nearly wrapped up, politicians as well as agency execs are examining the role of digital advertising — on Facebook and elsewhere —in this year’s election outcomes. Digital accounted for “at least 20%” of this year’s political paid advertising, per Kantar, but some Democrats, as well as ad agency execs, have questioned whether or not there was enough of a focus on digital advertising, particularly by the Democrats who lost seats in the House and the Senate. Read more below. Other things to know about | | |
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| Marketing on Platforms | | | | Some Democrats as well as ad agency execs have questioned whether or not there was enough of a focus on digital advertising. | | |
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howdy! | Coronavirus Fallout | | | | The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. | | |
| Sponsored by MoPub | | | | This micro-report provides a guide to this year's holiday trends and consumer behaviors — and how to identify opportunities to reach shoppers now. | | |
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howdy! | Mobile | | | | Whatever else can be said about the year 2020, it has at least led to a renewed focus on issues of mental well-being for those open to discussing it. “Even in 2019 there wasn’t this spotlight on mental and emotional health,” Marah Lidey, co-founder of the mental health company Shine, said on the Digiday Podcast. | | |
| Sponsored by Adelphic | | | | At the second annual Programmatic Advertising Summit, hear from experts at Havas, Digitas, Activision and more as they explore how programmatic advertisers can connect with omnichannel consumers in a post-cookie landscape. Sign up now. | | |
howdy! | Video Anywhere | | | | While patients are waiting for their appointments, they will be able to watch videos from Meredith brands, giving the content new monetization opportunities. | | |
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| Sponsored by AcuityAds | | | | Download this new report to learn why advertising automation is poised to go beyond programmatic and amplify how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure. | | |
howdy! | Coronavirus Fallout | | | | The normally junior role is now being targeted for elevated relationship responsibility and client project oversight in 2021. | | |
howdy! | Publishing in the Platform Era | | | | As Digiday continues to chronicle the media and marketing industries, we’ll count on two current staffers to be a key part of that journey. | | |
| Mobile | | | | Whatever else can be said about the year 2020, it has at least led to a renewed focus on issues of mental well-being for those open to discussing it. "Even in 2019 there wasn't this spotlight on mental and emotional health," Marah Lidey, co-founder of the mental health company Shine, said on the Digiday Podcast. |
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