Colleges have reaped the benefits of a bull market for almost 11 years, the longest in American history. But all bull markets eventually end, whether that takes the form of a slowdown, a brief downturn, or a full recession. Rather than shift into short-term crisis mode, institutions must evaluate their mission, establish financial priorities, and intensify their efforts to retain and graduate students.
The Chronicle's issue brief,
"The Recession-Proof College," explores how institutions can create financial stability, adapt to an ever-evolving market, and emerge from an economic downturn stronger and savvier. At a time when increasing tuition is rarely an option, it is essential that colleges and universities develop austerity plans and increase reserves.
