[Just Released] Your Guide to the Gen Z Fitness Consumer

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Are you creating the personalized and tailored experiences that Gen Z wants?

Recession Proof Your Business: Get Your Members Sweatisfied

Hi Voornaam,

In the last 3 years, 64% of new joins are members aged 19-34. Part of this age group is Gen Z, and they have money to spend. Known as “Digital Natives” this cohort has never known a world without the Internet or mobile devices. Does your club have a strategy for marketing to (and retaining) this generation?

Download Part II of our Market Research to learn:

Gen Z consumer characteristics and buying behaviors
How to build promotions that resonate with this age group
The experiences that are reaching this mobile-first and socially conscious cohort
How Gen Z is responding to economic headwinds and their price sensitivities

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