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JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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Arnold Schwarzenegger Wishes He Were Running for President This Year Adweek's 2016 Brand Visionary on his life in movies, politics and advertising By T.L. Stanley If he had his druthers, Arnold Schwarzenegger would continue his 30-year-plus streak of voting Republican in the upcoming presidential election.
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Adam Ruins Everything Is About to Tackle an Already Ruinous Election truTV will air the special 2 weeks before Election Day By Sami Main
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Chris Matthews on What The West Wing, House of Cards and Veep Get Right About Politics Plus, his daily reads and go-to columnists By Emma Bazilian Specs Age 70 Claim to fame Host of MSNBC's Hardball With Chris Matthews (weeknights at 7 p.m.) Base Washington, D.C. Twitter @HardballChris
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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ...
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Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office New out-of-home service launches in April By Jason Lynch Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels.
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Hot List: Vote Your Picks for 2016's Best Shows on TV and Streaming Choose the year's top series, names and networks By Adweek Staff >From breakout hits like Stranger Things to returning favorites like The Walking Dead and Empire, 2016 has been a standout year for broadcast, cable and streaming.
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