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 | News for Today's Top Marketers |
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| Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content. Read more » |
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| Welcome to the ladies' room By Angela Natividad |
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| Queens trick is a real treat By Tim Nudd |
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| 75 years of endorsements—all for free By Robert Klara |
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| Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ... Read more » |
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| 2016's Brand Genius winners talk success By Katie Richards |
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| Cautionary tales indeed By Tim Nudd Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla ... Read more » |
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| Featured Jobs | | Ainsworth Institute of Pain Management Manhattan, NY | | American National Standards Institute Midtown Manhattan | | GlassView New York City, New York (US) | | E. & J. Gallo Winery Modesto, California (US) | | Silverlight Digital LLC New York City, New York (US) | | |
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| Highlights accessibility for younger consumers By Christine Birkner Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, ... Read more » |
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| And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company. Read more » |
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| A 1986 retread of a 1949 classic turning heads in 2016 By Robert Klara In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers ... Read more » |
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