Hi there,

Happy Monday! Hope you had a relaxing weekend.

My colleague, David Cohen, took a look at new features LinkedIn is releasing to help relationship building while, ya know, many continue working from their (literal) living rooms.

There's no wining and dining (at least in-person) in these times, but Cohen reported on what is a priority for those who are looking to land a deal. Most respondents said "trust" was the most important factor. That's even over other benchmarks like return on investment or price.

It's a relationships business and should be treated as such.

Consider asking questions to get to know the person you're trying to win over, Anita Nielsen, president of sales enablement consultancy LDK Advisory Services told Cohen.

Questions could include, as she suggested: "Are you worried you're going to lose your job?" or "Are you trying to get a promotion?” Couldn't hurt to let them know you're listening.

In cased you missed it, here are popular stories from our desk last week:

• Facebook CMO Antonio Lucio Is Stepping Down
• Microsoft and TikTok Are an Odd Pairing That Might Just Benefit Both Companies
• Facebook Begins Testing the Combination of Instagram Direct, Messenger From Facebook
• Pinterest Staff Stages Virtual Walkout Over Racial and Gender Discrimination
• GroupM Taps Xandr’s Kirk McDonald for North America CEO
• Twitter: ‘It Was a Surprise to Be Included’ in Facebook Boycott
• Havas Media Is the First Agency to Join Prebid
• IAS Integrates With Pinterest to Provide Viewability, Fraud Measurement Reporting

Fun Fact: Usually, 3.5 million people turn up in New York to watch the Macy's Thanksgiving Day Parade—an event that's getting "reimagined" this year.

Need a break? Consider how this startup could help protect your image when you protest.

Give me a heads up on news tips/interesting items at sara.jerde@adweek.com.

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In a public post on the platform, its top marketer said he's leaving to focus on DEI initiatives.

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The website made up of mostly former Deadspin staffers will launch in September.

NBC's annual telecast drew 22.1 million last year.

The move comes following Kirk McDonald's exit earlier this week.

The Knight First Amendment Institute at Columbia University issued a sharp response.

The service was born out of GDPR compliance tech.

The social network created a hub for content on the Paris Saint-Germain-Bayern Munich match.