Plus, Facebook's CMO is stepping down. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
August 24, 2020
By Sara Jerde
 
 
How LinkedIn Plans to Strengthen Relationships in the Age of Virtual Selling
 

Hi there,

Happy Monday! Hope you had a relaxing weekend.

My colleague, David Cohen, took a look at new features LinkedIn is releasing to help relationship building while, ya know, many continue working from their (literal) living rooms.

There's no wining and dining (at least in-person) in these times, but Cohen reported on what is a priority for those who are looking to land a deal. Most respondents said "trust" was the most important factor. That's even over other benchmarks like return on investment or price.

It's a relationships business and should be treated as such.

Consider asking questions to get to know the person you're trying to win over, Anita Nielsen, president of sales enablement consultancy LDK Advisory Services told Cohen.

Questions could include, as she suggested: "Are you worried you're going to lose your job?" or "Are you trying to get a promotion?” Couldn't hurt to let them know you're listening.

In cased you missed it, here are popular stories from our desk last week:

Fun Fact: Usually, 3.5 million people turn up in New York to watch the Macy's Thanksgiving Day Parade—an event that's getting "reimagined" this year.

Need a break? Consider how this startup could help protect your image when you protest.

Give me a heads up on news tips/interesting items at sara.jerde@adweek.com.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Facebook CMO Antonio Lucio Is Stepping Down
 

In a public post on the platform, its top marketer said he's leaving to focus on DEI initiatives.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Announcing Brandweek Masters Live
 

A fully reimagined virtual experience assembling the foremost brand marketers across industries to share insights, best practices and discuss the future of marketing. Featured leaders include P&G's Marc Pritchard, e.l.f.'s Kory Marchisotto, General Mill's Brad Hiranaga and more. Register today to secure the early-bird rate and join the movement on Sept. 14-17. 

 
 
 
 
 
 
 
 
Defector Media Goes Subscription-First in a Fluctuating Digital Market
 

The website made up of mostly former Deadspin staffers will launch in September.

 
 
 
 
 
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[Ebook] Will Streaming Viewers Keep Their Subscriptions?
 
[Ebook] Will Streaming Viewers Keep Their Subscriptions?
 
 
 
 
 
 
Macy’s Will ‘Reimagine’ This Year’s Thanksgiving Day Parade Due to Covid-19
 

NBC's annual telecast drew 22.1 million last year.

 
 
 
 
 
WarnerMedia's Joe Hogan Given Interim Xandr Ad Sales Oversight
 

The move comes following Kirk McDonald's exit earlier this week.

 
 
 
 
 
President Donald Trump Tries to Take Twitter Blocking Case to Supreme Court
 

The Knight First Amendment Institute at Columbia University issued a sharp response.

 
 
 
 
 
A New Tool Aims to Protect Protesters From Facial Recognition With Deepfakes
 

The service was born out of GDPR compliance tech.

 
 
 
 
 
Facebook Suits Up for UEFA Champions League Final
 

The social network created a hub for content on the Paris Saint-Germain-Bayern Munich match.

 
 
 
 
 
 
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