Kaiser Permanente’s Franklin Parrish on mass personalization A guide to mass personalization using a case study of a Kaiser Permanente Mid-Atlantic campaign.
ClickZ Daily: Feb 08, 2023 |
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| Good morning, While marketers struggle to master individual personalization, is mass personalization truly an achievable goal? Yes, it is! Mass personalization is a brilliant tool to improve engagement, conversions, and loyalty – and psychographic segmentation is the enabler to design and deliver unique user journeys. Franklin Parrish, Senior Director, Brand, Marketing, and Creative Services at Kaiser Permanente, provides a repeatable guide to building mass personalization, using a case study of a Kaiser Permanente Mid-Atlantic campaign. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Personalization Franklin Parrish Mass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to deliver mass personalization using psychographic segmentation. |
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SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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| 322023 Jamie Bolton | ClickZ Advisory Board Member How will marketers handle the advertising industry upheaval in regard to data and measurement? Read more |
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| Sonic Branding Michele Arnese Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is combined with other senses, for example, taste, a richer, multisensory experience can be delivered, leading to heightened memory recall. Read more |
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| Strategy Ahab Nimry While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging Read more |
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Marketing Masters Podcast |
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Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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