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| Pooping unicorn gets some competition By T.L. Stanley Kathy Griffin has made a career of reading people the riot act, and there may be no one more skilled in pointing out hypocrisies, artifice and lies (especially if you're a Real Housewife or a Kardashian). Now, in a new ad for Squatty Potty, the acerbic comedian is taking aim at all of us, and... Read more » |
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| Timed to the playoffs, the ad celebrates hockey's history By Christine Birkner |
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| Promoted Content by Adobe | | Voice activation, chatbots and real bots |
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| Survey shows quality time beats most gifts—except jewelry By Robert Klara |
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| Copywriter led campaigns for Apple, IBM and Microsoft By Patrick Coffee |
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| Britt Hayes will report to CEO Wendy Clark By Erik Oster DDB North America hired Britt Hayes to fill the newly-created position of chief people officer. In the role, Hayes will oversee talent and development programs, diversity initiatives and recruitment, working closely with leaders from the network's 17 North American offices while reporting to DDB North America CEO Wendy Clark. "At the very core of our... Read more » |
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| Chain reportedly not seeking an agency of record By Patrick Coffee Chili's Bar and Grill, the fast-casual chain owned by Brinker International, has begun talking to agencies regarding its creative and digital advertising business. The account has been with Hill Holiday since 2007, when the Boston-based IPG network won creative and media duties for the Tex-Mex brand. According to several parties with direct knowledge of the... Read more » |
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| The NBA Playoffs and Kentucky Derby were the top recipients By Erik Oster The first week of May brought with it big ad spending, myriad sporting events and a ubiquitous romantic ad from a top advertiser. According to Kantar Media, media placement expenditures for national broadcast of new creative last week nearly doubled compared to the last week of April, reaching a total of $163 million. For the... Read more » |
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| Promoted Content by DISH Media Sales | The 3-Minute Guide to Cross-Platform Addressable Read more » |
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| Michael Sussman will serve as CEO By Erik Oster Y&R announced the creation of BAV Group today, consolidating business arms BAV Consulting, BAVLabs and BAV study under one operation. Y&R first launched its proprietary BAV study in 1993, designed to function as a diagnostic and prescriptive model by amassing data on consumer brand perceptions. BAVLabs locations serve as hubs for regional Y&R agencies around... Read more » |
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| Y&R's study in deception By Angela Natividad This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,... Read more » |
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| Keith Cartwright picks his 3 favorite campaigns By Tim Nudd Guinness has a legendary advertising history dating back to John Gilroy's famous illustrations of the 1930s and '40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout. The brand has also unleashed countless renowned TV spots, from the Rutger Hauer "Pure Genius"... Read more » |
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