Good morning, Marketer, and not all brands are quite there yet.
I hope you download and read our new MarTech Replacement Survey. Not only is it free; we don’t even ask you to fill out a form. The overall takeaway is that digital transformation is accelerating. Not a surprise, I know, but it was interesting to put some numbers on it.
Personally, I’m pleased to see brands paying attention to their marketing technology stacks, looking for better solutions, more seamless integrations and superior features. Because not every brand has things working smoothly quite yet. Okay, here are three stories I have, just from yesterday morning.
I bought silver polish from Amazon a week ago and I am being re-targeted already for more silver polish. Like it’s something you buy four times a month. I bought a couple of soap products online and the company is re-targeting me everywhere on the web for the exact same products, like maybe I hadn’t discovered them. And Instagram suggested someone for me to follow -— and how they would know that I know that person I cannot imagine. Creepy!
Kim Davis
Editorial Director