DAILY SCOOP

KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns

Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.

SOCIAL MEDIA

Why listening is a superpower for social media managers

Here are some ways to make sure that your brand building on social media is a two-way street with consumers.

CRISIS COMMUNICATIONS

Expert guidance on responding to cyberattacks

Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.

THE WORKPLACE

From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19

One NYC-based pro shares her journey with a few lessons for others getting their start in the industry during this extraordinary time.

RESEARCH SNAPSHOT

Report: 72% of communicators had a crisis plan before COVID—but was it enough?

Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re  preparing for 2021 and what has employees worried.

DAILY SCOOP

Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’

Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.

VISUAL & VIDEO COMMUNICATIONS

From crisis to hope: Marriott’s journey through COVID-19

A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.

CRISIS COMMUNICATIONS

How internal communicators can manage and mitigate bad company reviews

How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.

A DAY IN THE LIFE

Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’

Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.

DAILY SCOOP

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.

CRISIS COMMUNICATIONS

Why the old crisis comms playbook should be thrown out

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.

STORYTELLING

4 crucial tips for making your podcast connect with audiences

Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.

DAILY SCOOP

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.

RAGAN AWARDS

Learn about Ragan’s 2019 Top Women in Communications Awards honorees

Congratulations to these influential women in communications!