This latest update of MarTech's "Enterprise Account-Based Marketing Platforms: A Marketer's Guide" examines the market for these tools and the considerations involved in implementation. This 56-page report looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.
Included in the report are profiles of ABM platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
