Keeping Ad Budgets Intact; Christmas Tree Giveaway; Using Pricing Tools

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WardsAuto Dealer 5

DECEMBER 8, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Dec. 8. We've put together items from WardsAuto.com and across the Internet. So let's go:

You drive. We’ll navigate
With direct access to dedicated underwriter and Account Executive teams, customized F&I solutions and training courses, Ally provides the resources you need to help your dealership succeed.

Keeping Ad Budgets Intact Bolsters Dealer Sales Activity

Simply put, the data suggests dealers who continued to spend on ad strategies despite lack of vehicle inventory grew their market share, and those who cut their ad spending lost sales.

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In this profitable year, ProfitTime® dealers are doing EVEN BETTER.
While the average dealer is making $2,800 per used vehicle sold, ProfitTime dealers are doing EVEN BETTER. vAuto data from April to August 2021 shows that dealers highly aligned with ProfitTime’s recommendations are beating the average by 10%. Visit vAuto.com/Even-Better to see how ProfitTime can help you do EVEN BETTER.

Dealers Have Tools to Take Guesswork out of Rebates

To create an improved retailing environment and consumer experience, manufacturers, lenders and retailers must eliminate the disconnect between what consumers are being quoted online compared to what they are presented with at the store.

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How the Chip Shortage is Impacting Car Buyer Behavior
The chip shortage has had major impacts on the automotive inventory, but just how disruptive to car buyer behavior? Consumer research compares shoppers’ attitudes when impacts were first realized to their buying behavior now that awareness is more widespread.

Toyota’s Chief Scientist: Avoid ‘Mono-Culture’ of EVs

Toyota has been criticized for moving too slowly toward battery-electric vehicles. In an interview, Toyota’s Gill Pratt defends the automaker’s approach and explains why it will have a bigger environmental impact.

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Have Them Coming to You
You can’t afford to wait around for the right vehicles. Despite record-low inventory levels, you can still attract transaction-ready shoppers with Kelley Blue Book® Instant Cash Offer. Provide a trusted redeemable offer to customers who are ready to sell or trade in their vehicles, and acquire the inventory you need.

Christmas Trees Go Quickly at Car Dealership Giveaway

Preferred Automotive Group had a total of 300 free Christmas trees to give away on a first-come, first-served basis at three Fort Wayne, IN, locations. After a few hours, there were only about 10 trees left, WANE.com reports.

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Weekly Brief: Automotive About to Lose its Grip on Reality?

Imagine sitting in a car with a fleet of menacing space cruisers chasing after you, responding to your actual motion and movement in the vehicle, as if your life were a video game. That’s the premise of Holoride.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.
And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com.
OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.
Now for the legal stuff...

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