From an AI data play to multicultural programs, hear how brands are winning with culturally-relevant content strategies.

Sebastien Viau
Vice-President, Sales and Marketing
Alliance de l'industrie touristique du Québec

Alliance de l’industrie touristique du Québec is leveraging storytelling through influencers while also using AI and existing data to serve targeted content to its audience. Learn how Quebec Tourism's new strategy has built brand momentum and generated great results over the last 3 years.

Sarah Caron
Director, Marketing and Nutrition
Egg Farmers of Canada

Rosie Gentile
SVP Experience Design
Cossette

It’s time to go beyond translating mainstream campaigns, and start baking diversity into your content marketing strategy. Learn how Egg Farmers of Canada created a unique content strategy to resonate with the South Asians and Chinese communities – resulting in an 18% increase in sales and a major behavioural shift towards egg consumption.

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ATOMICON 2020
March 3 // Arcadian Court, Toronto

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