Econsultancy

The latest thought leadership on responding to Covid-19

This week on The Lowdown, hear from one of the UK’s best known and most experienced marketers, Margaret Jobling, CMO of Centrica. The former Birds Eye, Cadbury and British Gas marketing boss will discuss the skills needed to lead your brand through a crisis with Marketing Week Editor-in-Chief, Russell Parsons.

Oystercatchers’ Chair, Suki Thompson, will be joined by Direct Line Group’s Managing Director for marketing and digital, Mark Evans, and VMLY&R’s UK CEO, Justin Pahl, with a focus on how customer journeys have changed since lockdown and how permanent they’re likely to be.

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There’s also a whole host of on-demand sessions including What now for marketing and digital? which sees Ashley Friedlein, revisit his digital marketing trends for the next decade in light of Covid-19.

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