Good morning, Marketer, and are you hearing from your customers more?
Marketers certainly didn’t plan it this way, but supply chain issues and other concerns raised by the ongoing pandemic have given customers many more questions to be answered. How dependable are the expected shipping dates for orders? Are the products they saw on your site an hour ago still available for purchase? What kind of new flexible payment methods are available for customers on a tight budget? For in-person services and entertainment, what are the latest health protocols?
These are often issues at the low end of the funnel, at the sales or post-sales/loyalty stage. But they are also crucial for building lifetime value and brand love. As media channels at the top of the funnel continue to fragment in the form of new OTT/CTV streaming services, getting your brand in front of large audiences becomes more of a challenge. But on the services side, customers are calling, and there are more opportunities than ever to leave them with a favorable impression if you provide helpful answers and transparency.
Chris Wood,
Editor
