We recently got together with Diane Bolivar, Marketing Director for Cedardale Health & Fitness to learn how one of the largest clubs in New England is leveraging Keepme to support the conversion of their expanded prospect base and increase their email open rates to +80%. 

Dive in for the snapshot and get in touch to learn more!

New Membership Sales

“With the support of Keepme, our sales team has been able to work very efficiently to bring even more people in to enjoy our club.” says marketing director Diane Bolivar.

Automations

Through Keepme Connect, members are segmented and accurately targeted based on what they do at Cedardale, drawing on activity and class booking data to personalize campaigns and drive impressive email open rates of around 80 per cent.  

“I really know I’m hitting my target market,” says Bolivar.

Keepme’s automations are “an important factor” in encouraging members to explore the diversity of the club’s offering, says Bolivar, as are the reminders that prompt personalized sales team follow-ups with new joiners. “Keepme is a great support system for our great product,” she adds. 

Ancillary Revenues

“Within the gym lead management software that Keepme developed, if during our needs analysis a prospect mentions an interest in nutrition…we can now set up a task for the head of nutrition to contact them. It’s a valuable tool in helping us sell our add-on services.”

“We can set up multiple tasks, in fact, staggered over a period of time until the prospect joins, and it’s all done within the same system so we never lose track of the prospect journey. As the manager, I can also go in and see which tasks are overdue, which helps me guide my team and optimize our conversion rate.” reports Bolivar.