DAILY SCOOP

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.

THE BUSINESS MIND

How to analyze and communicate your profit margin

Do you know the difference between gross margin and net margin? Know how to calculate earnings per share? Here’s a quick guide on the math behind these important terms.

PR INDUSTRY

6 signs a PR career is right for you

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

PR INDUSTRY

Why communicators must be responsible for getting the information they need

The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.

RAGAN AWARDS

Do you work with a top woman in wellness or HR—or are you one?

Ragan’s Top Women in Wellness and HR Awards will honor the female leaders in employee well-being and Human Resources. Nominate yourself—or your clients or colleagues—by Friday, May 14.

DAILY SCOOP

Cruise industry cooperates with CDC, consumers buy more from brands they trust, and tobacco companies respond to proposed menthol ban

Also: NYC mayor promises July reopening, Twitter tests business profiles, Dish Network calls T-Mobile ‘The Grinch’, and more.

THE WORKPLACE

Teams, Yammer and more offer tools to build remote culture

Comms leaders gathered for a roundtable to discuss what tools and tactics are bridging the gap during remote work.

LEADERSHIP COMMUNICATIONS

Change communications and the future of work

Get essential expertise on crafting seamless, supportive messaging during this historic period of disruption.

A DAY IN THE LIFE

MSS Media’s Barbara Gretsch: ‘Be willing to adapt’

A PR agency CEO makes the case that the speed of innovation these days is an incredibly hopeful sign for the future of the PR industry—even if it makes for long days at the (home) office.

PR DAILY AWARDS

Don’t miss this Friday’s late-entry deadline

This Friday, April 30, will be your last chance to enter PR Daily’s Nonprofit Communications Awards. Don’t miss out!

DAILY SCOOP

Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office

Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.

PR INDUSTRY

Report: Digital content accessibility has big impact on brand reputation

A lack of inclusivity might be leaving large groups of consumers out of the conversation.

SOCIAL MEDIA

Why ‘going viral’ is overrated

Views are nice. Engagement is better. Establishing genuine, authentic and meaningful connections is best.

THE BUSINESS MIND

How business and finance skills make communicators unstoppable

Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.