Kering Moves To Own Its Digital Destiny; Plus A Greener Approach To Swimsuits; And Payless Pops Up Nationwide  | | | | | | | | | |  | | | How Summersalt Is Refitting Swimwear With Data | | There is no shortage of direct-to-consumer swimwear startups offering a better fit and better buying experience. But Summersalt, fresh off a $6M Series A round, brings its proprietary database of 1.5 million real fittings — and an eye for building a more inclusive and expansive brand. Today, they're all about swimsuits. Tomorrow, says Co-founders Lori Coulter and Reshma Chattaram Chamberlin, they're looking to build an entire line of travelwear for the wanderlust-filled millennial consumer. | ` | |
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| | | |  | | | What Black Friday Tells Us About The Future Of Retail | | Black Friday used to be a “thing” — the one day a year that consumers got up extra early to grab a primo place in line and snag great deals at the store. Karen Webster says that today, Black Friday is just a souped-up example of how consumers shop the physical store every day — or, more precisely, how they don’t.She points to the two things that keep consumers walking into the physical store, but notes how neither can stop their increasing exodus from them. Read More... | |
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| |  | | | How C-Stores Market To Digitally Savvy Gas App Users | | Convenience stores attached to gas stations are turning to mobile gas apps to meet consumer demand for digital payments. According to the new PYMNTS Paying At The Pump Report, 82 percent of consumers who use mobile apps to buy fuel want an experience that will let them pay for C-store items. The gas apps, then, could help C-store owners reach digitally savvy consumers who want to tap into digital payment options. Read More... | |
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| | |  | | | The Rise Of Call Center Fraud | | Call centers are facing the potential of fraud from agents inside their facilities, as well as from outside callers, and they are taking multi-pronged approaches to combat these threats. But call centers face another consideration when taking on these challenges: They have to be mindful to not introduce friction into the customer experience as they seek to guard against fraud. Read More... | |
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