Kevin Sears On the Road: Update from Chief Advocacy Officer Shannon McGahn | Do this to become your community's top agent | Is your expertise ruining your presentations?
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February 12, 2024
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President Kevin Sears met with Chief Advocacy Officer Shannon McGahn to discuss recent advocacy efforts at NAR. Tune into their conversation.
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Best Practices in Sales & Marketing
Unlock real estate success with these transformative strategies: command attention online, deepen community connections and create enduring client relationships.
Full Story: REALTOR® Magazine (2/7) 
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Having a deep understanding of a subject may undermine your teaching effectiveness if you use long explanations, present information out of order or offer too many examples from personal experience, writes Justin Hale. Instead, Hale recommends keeping presentations simple, reading from your slides and ensuring your audience clearly understands the processes and concepts you're teaching them.
Full Story: Crucial Learning (2/9) 
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Real Estate Trends
Sustainable Material Spotlight: Concrete
(Pixabay)
From textured walls to industrial-style flooring, concrete makes an excellent choice for eco-conscious clients searching for high style and low maintenance.
Full Story: REALTOR® Magazine (2/8) 
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The trendiest hues may provide the perfect outdoor refresh to boost curb appeal.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (2/12) 
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About $2.6 trillion in commercial real estate loans are expected to come due in the next five years, and banks have $1.4 trillion of this debt, according to Trepp. In some cases, banks have offered short-term extensions as the market continues to deal with elevated vacancies at some office properties as well as high interest rates.
Full Story: Reuters (2/8),  The New York Times (2/8) 
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Technology & Innovations
Google will work with Adobe, Microsoft, and Sony to identify when video and audio content and photographs have been created or altered from their original form using AI, mirroring a recent pledge from Meta. The company has already taken steps to help users identify AI-generated content on YouTube and its search platform, says Google exec Laurie Richardson.
Full Story: The New York Times (2/8) 
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Business Wellness
Cyberattacks can not only reveal confidential company data but can also lead to financial and reputational damages. Business leaders should take proactive measures to safeguard intellectual property and customer information by regularly monitoring and updating the cybersecurity protocols.
Full Story: Entrepreneur (2/8) 
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Fair & Equitable Housing
Teenagers who face housing insecurity, especially in rural areas, often cannot access shelters and end up rotating among friends and family in between stints outdoors.
Full Story: The Texas Tribune (2/5) 
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Legislation & Regulation
An increase in vacancies and higher interest rates for commercial real estate will affect the banking sector, U.S. Treasury Secretary Janet Yellen has said, but added it will "not end up being a systemic risk to the banking system." Large banks have low exposure to commercial real estate, "but there may be smaller banks that are stressed by these developments," Yellen added.
Full Story: Reuters (2/8),  American Banker (2/8) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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