67% of consumers are aware of generative AI technologies but they overestimate their ability to detect a deepfake video.
- Jumio 2023 Online Identity Study

Awareness of generative AI and deepfakes among consumers is high and 52% of respondents in the recent Jumio 2023 Online Identity Study believe they could detect a deepfake video. But can they really? How about your business? Is your online ecosystem facing an increase in identity fraud due to generative AI and deepfake technologies?

The reality is that deepfakes have reached a level of sophistication that prevents detection by the naked eye. AI-powered technologies are increasingly required by businesses to spot and protect their networks from such sophisticated fraud.

The Jumio 2023 Online Identity Study reveals consumer sentiment towards robust online identity verification against the backdrop of increasingly sophisticated fraud tactics.

Check out the findings here
(no email registration required).

2023 Jumio
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