Happy Monday!

Email marketing has an average ROI that is 4X higher than any other channel with APAC getting the highest open rates and EMEA winning the highest CTR. Did you know, 69% of businesses created content for “Top of the funnel” in 2020? As consumers become increasingly conscious of their shopping preferences with an increased focus on small, minority-owned, women-owned, and Black-owned businesses, the importance for brands to have transparency, maintain the same communication and language across all channels, and reach their consumers on time will be a high priority. This week our key insights look into how email and content marketing have stood as pillars for brands through 2020 and share strategic foresight for 2021.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.