Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again 57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app push notifications during the pandemic, and more.
ClickZ Key Insights: May 16, 2020 |
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| Happy Saturday! A lot can happen in a week, and a lot has happened indeed. Our Weekly key insights brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Dive in for the details. |
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Digital Marketing Kamaljeet Kalsi 57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app push notifications during the pandemic, and more. |
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| Data & Analytics Kamaljeet Kalsi Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more. |
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| Digital Advertising Kamaljeet Kalsi A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and marketing stack optimization. |
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| Digital Marketing Kamaljeet Kalsi Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success and how social media advertising shows potential. |
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| Digital Marketing Kamaljeet Kalsi People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss that diversity will be the secret recipe for success, and more. |
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