Key insights: ClickZ benchmark survey, state of industry M&As, and more

Happy Saturday!

We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment.

We also have further observations from the industry’s biggest acquisitions in the first quarter.

So here you go:

Data & Analytics

Key insights: ClickZ benchmark survey, state of industry M&As, and more

Kamaljeet Kalsi

Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more.

Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Kamaljeet Kalsi

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and marketing stack optimization.

Digital Marketing

Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Kamaljeet Kalsi

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success and how social media advertising shows potential.

Digital Marketing

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

Kamaljeet Kalsi

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss that diversity will be the secret recipe for success, and more.

Digital Marketing

Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

Kamaljeet Kalsi

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe.

Actionable Analysis

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now

Marketing

14 ways to get more out of your Salesforce account

Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now

ClickZ Key Insights: May 9, 2020

Data & Analytics

Key insights: ClickZ benchmark survey, state of industry M&As, and more

Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Marketing

Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Digital Marketing

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

Digital Marketing

Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

Featured Reports

Actionable Analysis

How to Do Online Competitor Analysis

Marketing

14 ways to get more out of your Salesforce account