Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more

Good Morning!

Our pulse survey from September highlights the top marketing technology, how email marketing is smashing sales out of the park, and how brands can use the right content and tech this holiday season.

“Bringing technology and talent to maximize market insights and prescribe action,” says BrightEdge CEO Jim Yu in his latest article on ClickZ.

Also, from streamline processes to automation, Workfront’s CMO Heidi Melin details five habits of high-performing marketing teams.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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Digital Marketing

Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more

Kamaljeet Kalsi

Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and technology this holiday season.

The agile marketer: Building agility with technology and talent

Jim Yu

Bringing technology and talent to maximize market insights and prescribe action. Read more

Digital Marketing

Five habits of high-performing marketing teams

Heidi Melin

Putting these top skills into practice is a pathway for success in an unpredictable world. Read more

AI & Automation

Answering the call for greater privacy by tapping AI

Randi Stipes

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap left by cookies and the other third-party tracking tools used to identify and connect with customers. Read more

Digital Marketing

Compassion in trying times

Chad Crook

Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassion through various channels, and offers insights on habits to avoid, particularly as 2020 continues to disrupt business operations daily. Read more

Casted

Casted is the content marketing platform built to empower marketers to access, amplify, and attribute their podcast content to fuel strategy. Read more

Advertising & Promotion

The Social Advertiser's Guide to the 2020 Holiday Season

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now

Paid Search

Making SEO Predictable

With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now

ClickZ Daily: October 6, 2020

Benchmarking Survey 2020

Digital Marketing

Digital Marketing

Digital Marketing

AI & Automation

Digital Marketing

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