Happy Monday!

In our key insights article today we provide all the ingredients you need to add to your marketing dough if you wish to taste success this holiday season.

The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. In fact, most excitement can be seen in households that fall between the income range of $40K to $100K.

As part of our focus on marketing automation last week, we look at what various leading consultants are working towards identifying the role of AI and automation in marketing.

Also, Selligent’s Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to work for brands looking to connect with customers, deliver seamless experiences, and capture important data.

Enjoy!

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.