Happy Monday!

In our latest key insights article look at digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer experience and expectations.

Millennials and GenZ have been primed for the digitization of society since they were kids, and now the pandemic has accelerated the process. Djamel Agaoua, CEO of Rakuten Viber, details how instant messaging plays a central role throughout it all, and how it is changing faster than you think.

Also, Traackr’s CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use their budget to maximize their ROI when it comes to engagement.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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