Natural hydration trends: What retailers need to know
In today’s fast-paced world, everyone needs fluid to survive and thrive. In fact, 7 in 10 consumers report that they always carry a drink with them, according to the Hartman Group’s Modern Beverage Culture report. Being hydrated, it turns out, is more than just quenching thirst—it is synonymous with living a healthy lifestyle, and beverages are often used as meal or snack replacements. But what exactly are consumers looking for when they reach for that bottle?
With hydration topping the charts as one of the biggest consumer health and wellness need states—and nearly 40% of people feeling let down by their current options—the time is ripe for innovation to meet consumer needs. In consumers’ minds, hydration is as much about meeting and maintaining health needs as it is quenching their thirst.
Access today to gain insight into what drives consumer choice in functional, clean hydration beverages.
| 
