Good Morning!

Today we have insight from our 2020 benchmark survey, that shows how marketers budgeting on marketing technology and what tech in particular are they looking to invest in.

According to the survey spend on martech sees an upward curve and ‘Content & Experience’ rank highest for the technologies marketers are currently evaluating or looking to purchase.

Also Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, delves into the challenges and solutions for retailers during the COVID-19 pandemic.

In the article Charles advises on ecommerce strategies brands can consider to remain in business and on how to rethink their approach for a post-pandemic world to best meet consumers’ needs. He also explores commerce trends and opportunities we can expect as a result of this environment.

AI in Matrch Survey

Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack.

But is the martech community utilizing this tech to it’s fullest potential?

Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.