Happy Monday!

Did you know – Apple made US$65 billion in consumer electronic goods’ sales for Q4 2020, just 36% of marketing leaders have a measurable revenue attribution strategy in place, and AI’s global revenue is forecasted at US$35 billion in 2021? This week, our key insights give you a periscopic view of the revenue attribution strategy for 2021, challenges, the industry leaders, and finer details on forecasts for digital advertising, AI, and how Apple will potentially bring in billions for AR advertising.

Now that the holiday buying season is nearly concluded, we’ve seen the extent to which the year of the pandemic, its unusual consumer trends and behavior impacted the retail industry. While some of these trends could revert to historic levels post-pandemic, others will likely change retail forever. Jim Yu, Founder and CEO of BrightEdge details the focus areas for retailers in 2021.