Key takeaways from the DoJ’s battle with Google that advertisers really should know Early trial proceedings unearth intricate details over Google’s ad sales process. Additional coverage: - S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z.
- Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.
- During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness.
- In the face of mounting pressure from clients to cut costs and better understand the nature of programmatic or automated buying of media, some are choosing to shore up their data intelligence prowess.
- Here is a sampling of other AI-related news from last week.
- As esports winter sets in, the companies that are best insulated from the cold are the ones that designed their balance sheets for a years-long march to profitability — not the massive and rapid returns promised by some esports companies during the industry’s initial wave of growth.
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Top Stories | | Ivy Liu |
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| | Early trial proceedings unearth intricate details over Google’s ad sales process. | |
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howdy! | | S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z. | |
| | To deliver hyper-localized product-centric digital campaigns at scale, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. | |
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howdy! | | Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. | |
| | In today’s fast-paced digital landscape, shopping ads have become a powerful tool for brands to reach their target audience and drive sales. | |
howdy! | | During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness. | |
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| | To ensure consumers receive the increased communication brands plan for during BFCM, marketing teams are focusing on growing audience lists and testing deliverability. | |
howdy! | | It’s just the latest holding company to shake up its roster of products and offerings to simplify and speed up its ability to deliver better insights on media investments. | |
howdy! | | Here is A sampling of other AI-related news from last week. | |
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