Other things to know about - Only a few spots left to attend the Digiday Publishing Summit in Vail. Join us March 25-27 to connect with leaders from BuzzFeed, Paramount and many more.
- In a recent Digiday and Clinch survey, nearly 30% of agencies said their creative and ad-serving workflows were somewhat poorly integrated and efficient. While many agencies are slow to automate processes, that’s changing in 2024. Sponsored by Clinch.
- With the deprecation of third-party cookies in Chrome now underway and changes in social media algorithms on the rise, publishers are prioritizing total revenue optimization. Publishers: Take this survey and tell us how you’re optimizing revenue. Sponsored by Piano.
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| Top Stories |  | | Ivy Liu |
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| | | | | The media industry has entered a new phase of level-setting of what is and isn’t acceptable anymore. | | |
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howdy! | | | | | It’s no secret that live service and subscription business models are a rising tide within the gaming industry. | | |
| | | | | Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | To market its AI-powered Snapdragon brand around the world, Qualcomm created a new sonic logo that aims directly at the ears. | | |
| | | | | User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. | | |
howdy! | | | | | The uncertainty created by continued mass layoffs is causing more employees to move into freelance work or start their own businesses. And the rise of generative AI is making that an even more attractive prospect for them. | | |
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| | | | | While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. | | |
howdy! | | | | | Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant. | | |
howdy! | | | | | Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance. | | |
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