The world of retail has changed considerably over the past few years, with digital and physical marketplaces starting to blend and compliment each other along the customer journey. Organizations need to navigate the new challenges of retail spurred by increasing privacy regulations and the deprecation of third-party cookies on the horizon.

Turn one-time shoppers into long-time customers. Future-proof your marketable database by capturing consented earned data throughout the retail buying journey. In this whitepaper, discover the key things retailers should prioritize this holiday season:

• Design digital shopping strategies around privacy
• Incorporate value exchange into your data strategy
• Ensure your tech is in check

Download the whitepaper to learn how to use data effectively and develop strong customer relationships with a consent and preferences strategy.