By putting a Tesla roadster in the payload of the Falcon Heavy rocket launch, the entrepreneur vaulted his flailing car company into the solar system—and marketing history.

Stop offering the same tired slides and grab your audience by the horns with something fresh. Stepping outside of your comfort zone might come with big rewards.

To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.

PR Daily’s 2018 Digital PR & Social Media Awards spotlights the communicators who dominated digital platforms and generated outstanding buzz for their clients or organizations.

The company’s chief said her team would be launching ‘snacks for women,’ asserting that men and women eat the flavored chips differently. Those remarks quickly drew scorn and derision.

Experts from Cleveland Clinic, Aflac and more want to show you how to create visual content that gets results.

Influencer marketing is a hot trend in many industries, but some might wonder just what they are getting for their money—and if it’s worth it.

Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.

Tell us how you told and sold a story about your organization, executives or products. Enter by March 9 to save $50.

While disappearing communiqués are all the rage among young audiences, public institutions targeting these demographics should heed the letter of the law.

To preserve productivity and creativity (and sanity), the author advises taking control of screen time.