Marketing Elon Musk scores 2-for-1 PR win in SpaceX launch By putting a Tesla roadster in the payload of the Falcon Heavy rocket launch, the entrepreneur vaulted his flailing car company into the solar system—and marketing history.
Public Speaking 3 alternatives to your humdrum PowerPoint presentation Stop offering the same tired slides and grab your audience by the horns with something fresh. Stepping outside of your comfort zone might come with big rewards.
Awards Are you on the cutting edge of digital communications? PR Daily’s 2018 Digital PR & Social Media Awards spotlights the communicators who dominated digital platforms and generated outstanding buzz for their clients or organizations.
Marketing PepsiCo faces backlash after ‘Lady Doritos’ trends The company’s chief said her team would be launching ‘snacks for women,’ asserting that men and women eat the flavored chips differently. Those remarks quickly drew scorn and derision.
Virtual Summit Alert Are you committing these infographic sins? Experts from Cleveland Clinic, Aflac and more want to show you how to create visual content that gets results.
Marketing How much should you pay for an Instagram post? Influencer marketing is a hot trend in many industries, but some might wonder just what they are getting for their money—and if it’s worth it.
The PR Industry 9 expert tips for writing press release headlines Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.
