Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
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Brand Marketing Daily
June 28, 2017
The top trends and topics for marketers
A 62-year resident joins the national celebration
By Tim Nudd
Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
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The plight of Cubs star Kyle Schwarber
By Tim Nudd
Promoted Content by The Trade Desk
Trends in mobile, OTT, CPMs and more
This season, there is 'Sunshine Everywhere'
By Tim Nudd
Our second-annual list of the MVPs of the sports marketing world
By T.L. Stanley
Agency's first public work for network since splitting with ESPN promotes 3-on-3 league
By Patrick Coffee
The NBA season just ended, but thanks to Fox Sports, hip-hop icon Ice Cube and a few of his famous friends, fans' brief hoop hiatus is already over. Cube announced the launch of Big3, a professional 3-on-3 league, earlier this year and quickly followed with news that Fox Sports 1 would be running the games...
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The classic L.12.12 remains a basic part of the summer uniform
By Robert Klara
It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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Let personal passions drive your brand
By Danica Patrick
There is something to be said for the whole "find something you love to do and you'll never work a day in your life" thing. Success takes hard work, but passion brings fulfillment from that hard work. At the start of my career, people suggested that a woman could only be a racing reporter or...
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They talked with Adweek about using data and marketing tech to change the game
By Lisa Granatstein
At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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Olympic gold medalist and World Cup champ talks Lifetime's league sponsorship and more
By Christine Birkner
Soccer star Christie Pearce knows a thing or two about winning. From 1997 until early this year, Pearce (formerly Rampone) was part of the legendary U.S. Women's National Team that won three Olympic gold medals and two FIFA World Cup championships in addition to inspiring a generation of girls to play the increasingly popular sport...
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