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 | Adfreak | July 06, 2017 | | Today's highs and lows of creativity |
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| Wieden + Kennedy pioneers H.A.R.L.A.N.D. By Tim Nudd Wieden + Kennedy is back with another bot. Six weeks after unveiling an animatronic sea creature for Old Spice's S.Q.U.I.D. campaign, W+K wants you to say hello to--and maybe eventually order some fried chicken from--H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up... Read more » |
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| Intricately choreographed number timed to London Pride By Tim Nudd |
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| Raising money, and eyebrows, for Positive East By Angela Natividad |
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| Ogilvy Bangkok won three silver Lions for the campaign By Tim Nudd |
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| Plus, a clever OOH execution By Tim Nudd If your central advertising message is about saving people money, it can't hurt to demonstrate cost-cutting measures around the ads themselves. That was Cossette's amusing approach in a new campaign for Public Mobile, the Canadian prepaid wireless brand. The conceit was adapted across various media. To begin with, the brand trimmed its budget for commercials... Read more » |
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| Publicis Milan brews up a zany campaign By David Gianatasio Who's up for a non-alcoholic barrel of fun? Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand's first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel. A 60-second TV manifesto that dropped a few weeks ago introduces the tagline "Open to all." A cheeky... Read more » |
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| You know nothing. GoTBot can help By Angela Natividad With the newest season of Game of Thrones just around the corner, British agency Catch Digital released GoTBot, a delightful little fan-pandering chatbot that's loaded with series details and Easter eggs. GoTBot can be used for basic catchup, like remembering who a character is or figuring out whether someone is still alive. It's packed with... Read more » |
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| Inspiration that's accessible By Angela Natividad With the most basic of modern tools, we are capable of magic. This summer, Wieden + Kennedy did its part in expressing this with its "Stories Are Everywhere" campaign for Instagram. But to more elaborately illustrate the production scope of what we hold in our hands, Apple enlisted director Michel Gondry to shoot a film... Read more » |
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| Check out the homemade outfits from Portal A effort By Chris Thilk In case you weren't clear, Tony Stark/Iron Man is in the upcoming Spider-Man: Homecoming movie. Now that Sony (which owns Spider-Man and has released five wall-crawling movies featuring two different actors so far) and Marvel/Disney (which owns the Avengers and other characters that aren't part of the Fantastic Four or X-Men, both of which are... Read more » |
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| Award-winning campaign for Youth Ambassadors By Tim Nudd The violence and desperation that inner-city youth experience regularly isn't relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium--the children's book--to tell inner-city children's real-life experiences of drug abuse, violence and hunger. "Welcome to My Neighborhood," created for the... Read more » |
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