So, yeah, you probably shouldn’t be so cavalier about licking your fingers and touching your face in general during a pandemic. This was not lost on KFC, which has temporarily paused the use of its iconic slogan in a new global campaign that includes outdoor ads featuring tongue-in-cheek slogans like “Finger lickin’ not currently advised” and “Wash fingers thoroughly before lickin’.”

Watch: Additionally, a TV ad, which shows the catchphrase blurred out on KFC buckets and signs, says: “That thing we always say? Ignore it. For now.”

Regulators are scrutinizing ad tech for privacy-related issues more than ever, and are on the lookout for examples of misuse of data by bad actors. More specifically, lawmakers are worried about the use of bidstream data, which is gathered during an online ad auction and used for targeting, and called out the ability to match location data with other data sets to build profiles of people who attended places of worship or Black Lives Matter rallies.

Inside the issue: Learn how the bidstream works, how ad-tech companies can collect and use that data, and how bad actors can exploit it.

The industry’s biggest players trust Adweek to deliver the stats and insights they need to stay on top. Level up with an Adweek Pro Subscription.

After resigning as president of 600 & Rising, the Black advocacy organization he founded, earlier this month, Nathan Young has now resigned from his role as group strategy director at Minneapolis-based agency Periscope. Young’s resignation from his role within 600 & Rising came after he received backlash on Twitter for criticizing advocacy group Adcolor. 

Young said he hasn’t decided what his next move will be, but his work with 600 & Rising initiated change and discussion in the ad industry around diversity, equity and inclusion.

Ahead of Brandweek 2020, Adweek caught up with e.l.f. Cosmetics' Kory Marchisotto CMO about trends in marketing and advertising in general, and the beauty sector in particular. Skin care is consumers’ top priority in the beauty space, with people “spending more time on self-care and seeking ingredients like CBD that deliver multipurpose benefits.”

Read on: Marchisotto also offered insights on navigating the pandemic and big marketing win on TikTok.

Join the foremost brand marketers in the world for Brandweek Masters Live, a fully reimagined virtual experience on Sept. 14–17. Register now and learn how you can access VIP sessions, get Taste of Brandweek delivered to your doorstep and more. Early-bird rates end on 9/2.

Marketers have been quick to criticize “New Facebook,” which will roll out permanently for all users in September. It’s one of the most significant layout updates the platform has made in years and will include accessibility improvements and features like dark mode. Social media manager Alexa Heinrich laid out the good, the bad and the annoying elements for marketers in a new voice piece including its navigation, Pages, Creator Studio, Insights and Publishing Tools. 

Explore: Ultimately, it needs more streamlining and doesn’t fix Classic Facebook’s issues.

More of Today’s Top News & Highlights

• Cox Automotive Sends $126 Million US Media Account to Hearts & Science
• Johnson & Johnson’s Covid-19 Live Web Series Has Found a Global Audience
• We’ve Been Sitting in Our Backyards and Downing a Lot of Margaritas This Summer
• HBO Max Sets West Wing Stage Reunion for Fall
• What Happened for This Entrepreneur When Lacrosse and Chemistry Collided

Harpoon Brewery is collaborating with Dunkin’ to roll out three new donut-inspired beers: Boston cream stout, jelly donut India pale ale and pumpkin spiced latte ale.

Join Adweek for a live discussion on August 27th with Hispanic and Latin American leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. RSVP for free and learn actionable takeaways and industry insights.

A donkey and elephant feature in spots promoting the network's election coverage.

The Mojave Desert and two other national parks will be featured in a campaign with the National Park Foundation.

The retailer developed its own recipe, one with just 4% of the original's impact on climate.

Ads aim to communicate that "everyone can leave a mark."

Made to Order will raise funds for World Central Kitchen to support Black-owned restaurants.

For hundreds of years, it has been traditional for Quebecois to move on the same day.