KFC wants to prove it doesn't take the easy path. So it decided to invent a device that's just shy of useless--namely, a cassette tape that offers driving directions. On what the brand describes as the world's "first-ever GPS cassette," pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC's...
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Adfreak
September 25, 2017
Today's highs and lows of creativity
The Colonel narrates a special journey
By Gabriel Beltrone
KFC wants to prove it doesn't take the easy path. So it decided to invent a device that's just shy of useless--namely, a cassette tape that offers driving directions. On what the brand describes as the world's "first-ever GPS cassette," pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC's...
Read more »
David Franco also tells us about his favorite GoT shoots
By Angela Natividad
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The Y (formerly known as the YMCA) is using some pretty striking imagery in its latest campaign from Droga5 to call on the country, which feels more divided than ever, to band together and unite. This is the Y's second major national advertising effort, following its first big Droga5 campaign last year. That campaign took...
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