The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.
At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.
Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 1.
A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.
Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.
Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.
From a minor product flaw to a major data breach, some problem is bound to hurt your organization. Here’s what to do and not to do in writing your mea culpa.
The rating company reshaped the industry by enabling folks with ‘thin’ payment histories to include phone and utility bills to show they are reliable customers. Here’s the backstory.
Industry pros say proving ROI to top executives is a major concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.
