With Budweiser planning to brew beer on Mars, it's perhaps only fitting that KFC is plotting to launch a chicken sandwich into space. The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC's international markets. To promote the Zinger, actor Rob...
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Advertising & Agency Daily
April 21, 2017
Your overview of the agency world
The latest Colonel Sanders introduces a new menu item
By Christine Birkner
With Budweiser planning to brew beer on Mars, it's perhaps only fitting that KFC is plotting to launch a chicken sandwich into space. The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC's international markets. To promote the Zinger, actor Rob...
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Droga5 spotlights photojournalists' search for the truth
By Kristina Monllos
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By Marty Swant
BBDO's Robin Fitzgerald picks her 3 favorite ads
By Tim Nudd
David unleashes 'Everybody Loves Boobs'
By Tim Nudd
One of 2016's surprise ad hits was agency David's "#ManBoobs4Boobs," a breast-cancer awareness campaign that cleverly got around social media's ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for Argentina's Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last...
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Patty Sachs spent a decade with Neo@Ogilvy and JWT
By Patrick Coffee
OMD has expanded its North American leadership team by hiring Patty Sachs to serve as president of OMD East. Sachs comes to the Omnicom Media Group network after spending 10 years with WPP, where she led the global IBM media account at Neo@Ogilvy and the North American HSBC team at J. Walter Thompson. She also...
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IPG shop wins business-to-business review
By Patrick Coffee
Most ad trade stories about Accenture concern the international consultancy's efforts to compete with "traditional" agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries...
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Star of famous '90s PSA has a message on 4/20
By Patrick Coffee
Happy 4/20, everyone. Did you know the federal government continues to classify marijuana as a Schedule 1 drug despite 24 states and the District of Columbia having legalized it in some form and eight states passing laws allowing its recreational use? Twenty years ago, actress Rachael Leigh Cook, then 18, appeared in a famous PSA...
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And you thought Game of Thrones was bad
By Angela Natividad
The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts...
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New ad from Zero takes on the psychology of the impulse buy
By Robert Klara
It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...
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