Also: NBCUniversal's upfront sans Linda Yaccarino For now, Kick has no plans to introduce the pre-rolls and banner ads that are ubiquitous on rival platforms like Twitch and YouTube. Instead, it hopes to encourage brands to integrate directly into livestreamers’ content.
| As livestreaming platform Kick introduces ads for the first time, the platform's leaders are confident that its strong grasp on marketers' coveted 18-34 demographic will convince brands to make the jump. Additional coverage: With hundreds of protestors outside Radio City Music Hall, media giant NBCU held its first major event without its longtime head of ad sales during its annual Upfronts presentation. Agencies who aren't already using generative AI are in the vast minority, according to a Digiday+ Research survey. But it's a very different story for brands — fewer than half are sold on using the technology just yet. With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in. More in this Digiday+ Marketing Briefing. TelevisaUnivision has seen its core audience undercounted by measurement panels by as much as 35%, exec Donna Speciale said in the latest Digiday Podcast. Key to success in Linda Yaccarino's new role as CEO will be rebuilding Twitter's relationships with marketers who fled ever since Elon Musk took charge of the social network and controversially rolled back Twitter's earlier content moderation policies. Ever have those days when you feel like you've worked non-stop but by the end of the day feel only a sense of dissatisfaction and weary frustration? Like, you haven't actually achieved anything? You're not alone. And guess what, there's now a new term for it: digital debt. Other things to know about The buying and selling of ad inventory are ever-evolving processes, and the companies offering these marketplaces are also changing. Produced in partnership with Marketecture. To ensure successful campaign execution, strategic brands see data as the foundational piece of their operations — not a supplemental afterthought. Sponsored by Alliant. Misapplications of blocklists create significant roadblocks for diverse, equitable and inclusive advertising and media. Sponsored by Al Jazeera Media Network. | | |
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howdy! howdy! | Sponsored by Unruly | | Broadcasters are combining tools to tackle the new TV upfronts | | Using advanced programmatic strategies, broadcasters are tackling persistent challenges within TV buying and selling. Cross-platform planning tools, advanced self-service SSP solutions and purpose-built CTV ad servers allow broadcasters to gain flexibility, strategize more effectively and deliver a more premium experience for audiences. | | |
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