It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor. Additional coverage: - A group of lawmakers have sent letters to major tech companies, including Google and Amazon, expressing concern about ads served on websites known to host child sexual abuse material.
- Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month.
- Amid more hype of generative AI for products and ads, security experts and legal filings note numerous reasons for caution.
- The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds.
- The two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway is this: The big will continue to get bigger, no matter the price. Read this week's Digiday+ Media Buying Briefing.
- Digiday has learned CourtAvenue acquired a majority stake in Ukrainian AI bot firm Bots Crew, which sets up custom conversational AI solutions for enterprises, aka bot-driven chat functions, for a range of companies.
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| Top Stories |  | | Ivy Liu |
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| | | | | It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor. | | |
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howdy! | | | | | DoubleVerify, Integral Ad Science, and trade orgs are subjects of open letters after Adalytics report associating ad tech with CSAM. | | |
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| | | | | Attracting new audiences isn’t limited to younger consumers — implementing a broader strategy that embraces and appeals to a wide range of audience segments reshapes how consumers access news and entertainment. | | |
howdy! | | | | | Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join its much-vaunted expansive rollout. | | |
| | | | | Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes. | | |
howdy! | | | | | Amid more hype of generative AI for products and ads, security experts and legal filings note numerous reasons for caution. | | |
| Advertisement |  | | |
| | | | | Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. | | |
howdy! | | | | | The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. | | |
howdy! | | | | | Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors. | | |
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