Kids may want ice cream when they're happy, but adults need ice cream when they're not. It's a distinction we all know but likely haven't really thought about--until this wonderfully bleak campaign from low-calorie ice cream Halo Top. Known for taking creative leaps with its marketing--most famously the dystopian and terrifying 2017 ad "Eat the...
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March 06, 2019
Morning Digest
What marketers need to know today
Halo Top’s First National Ad Campaign Is a Dark, Hilarious Scoop of Existential Dread
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