Plus: Dropbox is laying off workers and chasing AI.  

TODAY’S HEADLINES – 04.28.2023  
 
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INTERNAL COMMUNICATIONS

Layoff communications: Advice for the hardest messaging

They’re not easy conversations, so they should be done with compassion and kindness.


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A DAY IN THE LIFE

6 questions with: Andrea Trapani of Identity

Andrea Trapani shares why it's valuable to "take the stairs" in the communications industry.



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THE FRIDAY REPORTER

The Friday Reporter: Al Weaver with The Hill

Al Weaver is the national political reporter for The Hill newspaper.


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PR

5 tips to jump into generative AI

Overwhelmed by all the AI news? Here are five ways cut through the clutter, separate fact from fiction—and to unlock the power of AI in your communications.



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DAILY SCOOP

Fauci on COVID comms missteps, Grimes encourages AI collab and more 

Plus: Snapchat goes ghost in responding to complaints.  


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PR

Managing client expectations when the news cycle goes south

For when the news cycle just won't cooperate.



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BRAND JOURNALISM

What you can learn from Spotify’s brand newsroom

Companies of all sizes can learn from how they did it.


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PR

3 tips for writing better ChatGPT prompts

Command your bot army to produce better outputs.



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