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From the Magazine

May 14, 2019

How Vince McMahon's WWE Seized on TV Disruption to Become a Wall Street Champ

With a billion-dollar deal in its pocket, Vince McMahon's WWE has become a Wall Street darling, despite past baggage and future rival …

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This Week's Issue:

How Ugly Will It Get for STX Entertainment?

STX Entertainment, the indie company behind ‘UglyDolls’ struggles with box office flops, loss of a co-financing deal and …

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Why This Year's Upfronts Will Be More Complex Than Ever

With mergers, acquisitions and executive changes in the mix, everything about TV’s 2019 presentation to advertisers i …

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TV's Got New Reaction to Direct-Response Ads: But Wait, There's More...

After decades of focusing on blue-chip brands, TV ad sales executives are courting digital-first outfits such as Warby Parker and Blu …

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Upfronts Reflect Disruption and Transition at Big 4 Nets (Column)

There’s always a parade of new faces and budding stars at the broadcast networks’ annual upfront presentations. This week …

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