Absolut is a brand with one of the longest, proudest histories of supporting LGBTQ rights. And its first work from BBH, which was named lead global creative agency last fall, celebrates that heritage in style--with a provocative, beautifully choreographed two-minute spot featuring a kissing relay among a variety of diverse people. The spot, directed by...
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It's probably no surprise that millennial consumers tend to spend their time and money with big digital brands. After all, many in this age cohort (now somewhere between 18 and 29 years old) were hitting their teens right around the time that today's online Goliaths were grabbing their first market share. So it follows that...
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